Persuasion profiles to promote pedestrianism: Effective targeting of active travel messages
نویسندگان
چکیده
منابع مشابه
Financial Incentives to Promote Active Travel
CONTEXT Financial incentives, including taxes and subsidies, can be used to encourage behavior change. They are common in transport policy for tackling externalities associated with use of motor vehicles, and in public health for influencing alcohol consumption and smoking behaviors. Financial incentives also offer policymakers a compromise between "nudging," which may be insufficient for chang...
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People are exposed to persuasive communication across many different contexts: Governments, companies, and political parties use persuasive appeals to encourage people to eat healthier, purchase a particular product, or vote for a specific candidate. Laboratory studies show that such persuasive appeals are more effective in influencing behavior when they are tailored to individuals' unique psyc...
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We propose a theory of a-rational persuasion in which we integrate emotional and non emotional strategies by arguing that they both imply reasoning and planning abilities in the two participants. We show some examples of texts from a corpus of persuasion messages in the healthy eating domain and propose a formalism to represent this knowledge. The final goal of our research is to simulate user-...
متن کاملAdaptive persuasive messages in an e-commerce setting: the use of persuasion profiles
Technologies that are intentionally designed to change a person’s attitude or behaviors are emergent. Designers of these technologies frequently use implementations of influence strategies to increase the effectiveness of their systems. In this paper we argue that there are large individual differences in users responses to implementations of influence strategies, and as such persuasive technol...
متن کاملFeasibility of an incentive scheme to promote active travel to school: a pilot cluster randomised trial
Background In Great Britain, 19% of trips to primary school within 1 mile, and 62% within 1-2 miles, are by car. Active travel to school (ATS) offers a potential source of moderate-to-vigorous physical activity (MVPA). This study tested the feasibility of an intervention to promote ATS in 9-10 year olds and associated trial procedures. Methods A parallel cluster randomised pilot trial was con...
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ژورنال
عنوان ژورنال: Travel Behaviour and Society
سال: 2020
ISSN: 2214-367X
DOI: 10.1016/j.tbs.2020.04.004